Les Dossiers Aeromorning
Business Aviation, a Promising Market
Business Aviation, a Promising Market le 25/11/2009
Business aviation is a very attractive market despite the huge investment required to buy aircraft. At the begining, business aviation was regarded as a luxury transportation mode available for big companies only. Today, however, it has become more and more common - even big SMEs (Small and Medium Sized Enterprise) are increasingly using private aircraft. This has been possible with the availability of financial solutions.This survey is dedicated to marketing departments or even entrepreneurs in the business aviation sector, in order to provide them the best practices in terms of marketing and to provide them with descriptions of financial solutions available to them.
In order to differentiate themselves on such a competitive market, organizations from the business aviation has customized their offering, form products to services and even through ownership means.
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